This photo series captures the real people of Iceland wearing 66°North: ‘It’s a living timeline of the nation’
Wallpaper | 07.05.2026 18:41
It was in 1926, in the windswept Icelandic village of Suðureyri in the country’s remote Westfjords, that Hans Kristjánsson – a young fisherman – began to develop protective clothing for expeditions on sea, having learnt his trade on a trip to Norway. On his return to his native Iceland, he founded Sjóklæðagerð Íslands, a factory producing clothing for fishermen; 100 years on, it is now known as 66°North, and can boast that more than 97 per cent of the island nation’s inhabitants own at least one of its pieces, whether its signature down outerwear or simply a pair of gloves.
