Amazon Gave Up on Fire 10-Inch HD Tablet, Own Hardware Burned With Zero Margin
Kotaku | 28.11.2025 08:05
The Fire HD 10 packs a 10.1-inch Full HD display, octa-core processor with 3GB RAM and 13-hour battery life into a package that costs seven times less than entry-level iPads. At $69, down from $139, this tablet has become the #1 bestseller across Amazon’s entire computers and tablets category while hitting a record-low price that makes it cheaper than many restaurant dinners. Amazon removes profit margins on own-brand hardware during Black Friday to drive Alexa and Fire OS adoption. The 50% discount transforms tablets from considered purchases into impulse buys that justify owning multiple units for different family members.
