THE FUSE

Samsung has officially unveiled its latest flagship lineup for 2026, centred on a strategy of refinement and sophisticated software integration. While the Galaxy S26 Ultra remains the pinnacle of the series, the base Galaxy S26 and S26+ have received significant attention, narrowing the gap between the standard models and the premium Ultra variant. This year, Samsung has leaned into a unified design language across the entire family, featuring consistent corner ratios and curved edges that create a cohesive visual identity for the brand.