Softville Brings Art, Design, and Dessert to NYC’s Lower East Side
Design Milk | 23.10.2026 00:30Softville, a 2,500-square-foot art-meets-culinary concept store, is making a colorful entrance on New York City’s Lower East Side. The viscerally striking space hits all the senses brilliantly—as it should. It’s the brainchild of NYC-based multidisciplinary art and design practice Studio Jeremyville and Australian cult-favorite gelato brand Gelato Messina.
