Highsnobiety | 27.11.2025 23:09
In design-obsessed Japan, ASICS occupies a rare space: a sports brand held with the same cultural respect usually reserved for architecture studios or traditional craft houses. This trip, however, was like none other the storied athletics brand had offered before. As the first official press-trip hosted by ASICS SportsStyle—the lifestyle arm that carries the brand’s performance spirit into the everyday—they were sure to roll out all the stops.
