The Morning After: Instagram will try to penalize 'unoriginal' posts
Engadget | 01.05.2026 19:02
Meta is tweaking Instagram's recommendation algorithm to, it hopes, boost "original content" for photo and carousel posts on Instagram. The company tweaked Instagram's algorithm in 2024 to penalize accounts that recycle other accounts' Reels posts, but didn't expand the same protections to photo and carousel posts at the time. (Not that I particularly noticed any difference to the churn on my Reels, personally.) Reshare accounts without "material" edits could see their reach throttled. The question is: where is the line when it comes to a material edit?
