Apple says F1 streaming already exceeds everyone's expectations
Engadget | 13.03.2026 18:10
Apple's exclusive deal for US broadcast rights of Formula 1 was a big shift to streaming from ESPN's cable coverage of the past, but after the first race (the Australian Grand Prix), it seems to be going well. "The 2026 Formula 1 season on Apple TV is off to a strong start, with fans responding positively and viewership up year over year for the first weekend, exceeding both F1 and Apple expectations," Apple VP Eddy Cue told The Hollywood Reporter.
