THE FUSE

South Africa’s apple and pear industry is entering a period of growth and innovation, presenting opportunities for both established and new growers. Calla du Toit of Tru-Cape Fruit Marketing and Hortgro Pome Chairman highlights that despite global challenges like logistics constraints and geopolitical instability, the sector remains resilient and well-positioned for long-term success. Du Toit, a full-time grower since 1997 and Tru-Cape Procurement Director since 2025, emphasizes that strong foundations, disciplined production systems, and international partnerships create a platform for sustainable growth. For growers, this means the chance to adopt proven practices, access mentorship, and expand their operations while remaining competitive in global markets. The industry’s focus on collaboration, innovation, and young talent is driving South Africa toward a more productive and profitable future.