Psychology Today | 29.01.2026 01:43
At every moment, there is something a person or animal is trying to do (a goal) and a reason they are trying to do it (a context for that goal). In the Affect Management Framework (AMF; Haynes-LaMotte, 2025), contextualized goals are constantly shifting in the brain, informed by the senses of the world and the body (vision, hearing, touch, taste, smell, interoception, and proprioception) as well as the semantic factors of meaningfulness, certainty, and agency.
