Meat Reduction and The Psychology of the Willing Middle

Psychology Today | 30.05.2026 04:11
It's 2026, and despite years of effort to encourage people to eat less meat, global consumption continues to rise. Chicken consumption is increasing in many countries, and while red meat sales have generally flatlined, total meat consumption remains stubbornly high. Forecasts suggest that this upward trend is likely to persist for years to come.