Collagen, chicken feet, caviar and ceramics: The luxury rebranding of ordinary appetites
Daily Maverick | 26.06.2026 17:00
Long before collagen was repackaged as a luxury wellness supplement, this humble structural protein was already doing extraordinary work in the most ordinary way: bringing strength and shape to skin, joints, bones, cartilage, tendons, ligaments and blood vessels. An anatomical scaffold, made within us all, without which we would literally fall apart.
