From Home-Based Startup to National Retail Brand: The Rise of Seated by Jenkie
StartUp Magazine | 12.05.2026 16:00
Seated by Jenkie, founded by Sejeng Noge in 2022, is a proudly South African high-end outdoor patio cushion manufacturing brand that has grown from a home-based e-commerce startup into a nationally stocked business. Built in the aftermath of the Covid-19 pandemic, the company began by working with local seamstresses operating remotely, evolving from custom-made orders into scalable ready-made product lines.
