Next Gen Xbox Swag Has Already Begun Circulating With Influencers
Kotaku | 12.04.2026 23:49
Xbox. I’m sure you’ve heard of it. It’s having a strange ride in 2026. Phil Spencer and Sarah Bond suddenly departed in February, replaced by AI executive Asha Sharma. She hit the ground running, quickly announcing a next generation console titled “Project Helix” with scant details distinguishing it from the current hardware. Xbox is bleeding sales and cleaving its workforce. A clear course correction could quell skeptics. And while we don’t have that, we do have something almost as good: shirts.
