2025 was the beginning of the end of the TV brightness war
The Verge | 18.12.2025 20:30
Much like the audio industry’s compression-driven loudness war, which reached its distortion-fueled apex (and not the good kind) with Metallica’s Death Magnetic in 2008, the television industry has been having its own battle the past couple of years: the brightness war. Sparked by the introduction of HDR and its higher brightness mastering levels, brands began to push display technology to achieve the necessary light output for HDR movies.
