Why People Keep Making the Same Mistakes

Psychology Today | 22.09.2026 22:09
It’s often perplexing to people (and their friends and family) why they continue to engage in behavior that is clearly unhelpful and often in conflict with their important values and goals. Eating or drinking too much, arguing with a partner, continually keeping others waiting, procrastinating on important matters, spending too much time scrolling on their phones — the list could go on and on. In Cognitive Behavior Therapy (CBT) we help people understand how their behavior is related to their underlying thoughts and beliefs. We know that people’s behavior always makes more sense when you know what they’re thinking.