Everyone Is Doing It Raw Again

Highsnobiety | 29.04.2026 02:12
If you've been into menswear for a decade or so, here's an instant nostalgia hit: First-time raw-denim owners complaining about their new indigo jeans staining white shoes; debates raging about the proper way to wash raw jeans; fade-obsessed sickos soaking unwashed denim in the ocean and attempting to de-stink jeans by freezing them in the fridge.