Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

TechCrunch | 11.07.2026 07:29
Phia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend Sophia Kianni is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation.