Information superiority: Leaders’ real competitive advantage
SmartBrief | 09.09.2026 23:25
By the late 1990s, the US military had a name for something businesses compete on but rarely name: information superiority. Introduced in Joint Vision 2010 in 1996, the idea was simple and ruthless. The side that can gather, analyze and execute on accurate information faster than its opponent tends to win. Clarity and speed of decision-making carry the day.
