Beyond the Feed: Why an iF DESIGN AWARD Win Carries Lasting Recognition
Design Milk | 13.10.2026 21:30
Today, with algorithms often determining exposure, seeing a new project finally catch fire online is undeniably rewarding. But digital visibility can be inherently fleeting. When an independent designer, emerging agency, or in-house team pitches against a much larger, established competitor, those short-lived social metrics rarely translate into actual leverage.
