7 businesses owned by Serena Williams, tennis icon turned VC
Billionaires Africa | 03.04.2026 00:44
Serena Williams retired from professional tennis in 2022 with 23 Grand Slam singles titles. What came after is a separate story. Over the preceding decade she had been quietly building an investment portfolio that looked nothing like the standard athlete endorsement playbook. She took equity stakes, not licensing fees. She co-founded companies instead of lending her name to them. She put capital into women's sports at a time when most institutional money was looking the other way.
