Highsnobiety | 29.11.2025 22:12
At first, it looked like the perfect rollout for a scrappy un-studio flick. To promote the upcoming movie Marty Supreme, distributor A24 — known for its niche, upscale marketing of not-quite-indie titles like Hereditary, Everything Everywhere All at Once, and The Brutalist — turned a windbreaker into a water-cooler moment. Luxe-streetwear brand Nahmias, starring actor Timothée Chalamet, and Chalamet’s stylist Taylor McNeill created a windbreaker stitched with the film’s title. The jacket itself wasn’t special, though it was sort of stylish in a ‘90s-kinda way. What made it feel huge was the greater Marty Supreme promotional blitz, which walked the line between brilliant guerrilla marketing and semi-corporate cash-in until gently tipping into the latter, reflecting (perhaps) the final swelling of the indie-film merch bubble.
