How Plaiin Turned Zero-Waste Principles Into a Plastic-Free Beauty Brand

StartUp Magazine | 14.10.2026 18:30
How Plaiin Turned Zero-Waste Principles Into a Plastic-Free Beauty Brand. Plaiin began with a simple question: what if beauty products could be made with the same care given to the food we eat? Nearly six years ago, just before the Covid-19 pandemic, founder Megan began developing a beauty brand shaped by the zero-waste movement and the work of Bea Johnson, founder of the Zero Waste Home movement.