The dude abides: 7 business lessons from “The Big Lebowski”
SmartBrief | 03.01.2026 00:12
My co-founder, Amir Glatt, and I named our company Duda after The Dude in “The Big Lebowski,” one of our all-time favorite movies. Since then, we’ve integrated some of the spirit of the film into our office culture. Duda’s meeting rooms have names such as The Dude, The Ringer, Urban Achiever and Pinky Toe. At our company’s happy hours, White Russians are the star of the show.
