Psychology Today | 09.05.2026 02:20
I've spent the last 10 years studying how people make health decisions, in research and in thousands of hours of coaching calls. Here's the pattern I keep seeing: When someone misses a goal they genuinely cared about, skips a workout they'd really want to do, or breaks a streak they were proud of, it's rarely a willpower problem. It's that the system they're running on was never designed to produce what they wanted in the first place.