NBC Sports’ new real-time player tracking lets viewers focus on their favorite athletes

The Verge | 14.01.2026 21:45
NBC Sports introduced a new AI-powered player tracking system that will let viewers on mobile devices zoom in and focus on their favorite athletes. It’s the first time the viztrick AiDi technology, which was developed by Japan’s Nippon Television Network, will be used by another broadcaster. NBC Sports plans to implement the feature for its live event coverage starting this year, according to Nikkei Asia.