The death of the side hustle: Why people are prioritising rest over burnout
Bona Magazine | 04.09.2026 18:22
For years, the ‘hustle culture’ narrative promised financial freedom and personal validation to anyone willing to sacrifice their sleep and personal hours. From late-night passion projects and 5-to-9 evening routines to monetising every weekend hobby, busyness was worn as a badge of honour.
