Genesis Design California studio gives the car brand a creative foothold in El Segundo
Wallpaper | 26.02.2026 19:00
Genesis' arrival in California is no surprise. The West Coast is still one of the global hearts of car culture, as evinced by the state’s impressive haul of major car design studios. As well as GM’s Advanced Design Center in Pasadena, BMW DesignWorks, and Toyota’s long-standing outpost in Newport Beach, CALTY Design Research, there are also major studios belonging to Honda, Nissan, Audi, and more.
