Ben September Explores Love and Vulnerability in “You’re So Spoilt”

Singer, songwriter, and storyteller Ben September is emerging as one of the new voices redefining South African R&B. Blending intimate storytelling with emotional realism, his music sits at the intersection of R&B, poetry, and cultural commentary.

Through his work, Ben September reflects the experiences and conversations many young people are having today about love, vulnerability, identity, and relationships. His songs often explore emotional complexity and the push and pull that can exist between two people who care about each other.

The artist recently released a new single titled “You’re So Spoilt,” a collaboration with producer MashBeatz and musician Prince Kaybee. The release marks the beginning of a busy period for the singer. His next single, “Samba For Your Life,” will arrive on 24 April, followed by his EP titled 7 Girls on 22 May.

Speaking to OKMzansi Magazine, Ben September shared insights into the inspiration behind the song, his creative process, and what listeners can expect from his upcoming releases.

1. “You’re So Spoilt” explores the emotional push and pull in relationships — what inspired you to focus on this particular dynamic?

I think it’s something I’ve seen and experienced a lot, where two people clearly care about each other, but there’s tension that never really gets resolved. It’s not always loud or dramatic, sometimes it’s subtle but it’s there.

That push and pull felt honest to me. It’s that space where love, frustration, and confusion all exist at the same time, and I wanted to capture that without trying to simplify it.

2. Your music often draws from real conversations and lived experiences. Was there a specific moment or relationship that influenced this song?

It wasn’t just one moment, it was more a collection of experiences and conversations over time.

I tend to hold onto things people say, how situations feel, even small shifts in energy. This song came from that piecing together different emotional moments into something that feels like one story.

3. How was it collaborating with MashBeatz and Prince Kaybee on this track, and what did each of them bring to the final sound?

Working with them was a big part of shaping the final sound. MashBeatz brought that initial feeling the beat already had emotion in it, so it made writing feel natural.

Prince Kaybee came in later and helped refine everything, especially sonically. He added a level of intention and polish that elevated the record without taking away from what it was at its core.

4. The song came together across multiple studio sessions. How did the creative process evolve from the initial idea to the finished record?

The song started very instinctively. In the first session, I wasn’t even planning to make that song, it just happened when I heard the beat.

From there, it evolved through different sessions. It went from a raw idea to something more structured and complete. Each stage added something, but the feeling from that first moment stayed the same, which is what held everything together.

5. You’ve described your songwriting as starting with a feeling rather than a concept. How did that approach shape the storytelling in “You’re So Spoilt”?

Starting with a feeling meant I wasn’t overthinking the story. I wasn’t trying to explain everything; I was just responding to what I felt in that moment.

That’s why the lyrics feel a bit open. They don’t tell you exactly what to think, but they give you enough to feel something and connect it to your own experiences.

6. The production balances Afro influences with R&B elements. How intentional was this fusion, and how does it reflect your evolving sound?

That blend is very natural for me. It wasn’t something I sat down and planned. It’s just a reflection of what I listen to and where I come from.

I grew up around different sounds, so when I create, it comes out that way. I think it also reflects where my sound is going, still rooted in R&B emotionally, but open to different rhythms and textures.

7. You mention that your work acts as an “infinity mirror” for listeners. How do you ensure your music remains personal yet widely relatable?

I think it comes down to honesty. The more real something feels, the easier it is for someone else to see themselves in it.

I don’t try to make things overly universal. I just focus on making them true to how I experienced them. Somehow, that ends up connecting with people in their own way.

8. Coming from the Vaal, how has your environment and upbringing influenced your artistry and perspective on relationships?

Coming from the Vaal definitely shaped how I see things. It’s a place where you grow up observing a lot — relationships, people, how they communicate, how they don’t communicate.

I think that made me more aware of emotional dynamics. It also keeps me grounded. No matter where the music goes, I still carry that perspective with me.

9. Working with multiple producers, including Xivo, can sometimes shift a song’s direction. How did you maintain the emotional core of the track throughout the process?

That was important for me, making sure the feeling didn’t get lost as the song evolved.

Even when things were being refined or changed, I always went back to what the song felt like in the beginning. That became the anchor. So, no matter how much the production improved, the emotion stayed intact.

10. As you prepare to release more music, how does “You’re So Spoilt” set the tone for what listeners can expect from your upcoming work?

“You’re So Spoilt” is a good introduction to where I am creatively right now. It sets the emotional tone, honest, a bit conflicted, a bit vulnerable.

What’s coming next builds on that. There’s more depth, more layers, but it all lives in the same world. I want listeners to feel like they’re stepping into something that keeps unfolding, not just hearing isolated songs.

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