How social media is redefining self-care for a new generation
Bona Magazine | 17.06.2026 22:00
Self-care has evolved from a niche wellness concept into a global cultural movement, largely fueled by social media. From morning routines and digital detox challenges to ‘soft living’ and ‘bed rotting,’ new self-care trends emerge almost weekly, attracting millions of views and inspiring users to rethink how they manage stress, productivity, and well-being.
