#BizTrends2026 | Employer Branding Africa's Celeste Sirin: Employer brand credibility and the human differentiator
bizcommunity | 10.02.2026 19:43
As we reflect on the talent and employer branding landscape over the past year, it is clear that many of the trends identified in 2025 did not disappear. They intensified, collided, and revealed their consequences. What shifted most was not the direction of travel, but the pace and pressure with which organisations and employees have had to respond.
