Coco Blue’s Journey From University Side Project to Everyday Joy Brand
StartUp Magazine | 19.10.2026 16:30
Coco Blue’s Journey From University Side Project to Everyday Joy Brand. Coco Blue did not begin with a grand business plan or a long-established retail operation. It began while Hannah was in her second year studying Strategic Brand Management at Vega, as a university side project that would eventually grow into something much more personal: a brand and community built around finding joy in everyday moments.