When You Know Better but Do It Anyway

Psychology Today | 10.01.2026 01:23
We live in an era saturated with information. In a matter of minutes, we can find answers to both simple questions (“What’s a good birthday gift for a 9-year-old boy?”) and complex ones (“What’s the optimal diet for a 40-year-old woman trying to build muscle?”). While some decisions are in fact deeply nuanced, most of the struggles that undermine our well-being are not caused by a lack of knowledge.