THE FUSE

Embracer, the investment holding company that previously raced around hoovering up some of the gaming industry’s biggest (and most distressed) players, has announced it’s doubling down on what it does best: talking about synergies, IPs, and new names for its business. For the third year in a row, the company is working on splitting itself into different entities. Like a financial ameba, it’s splitting into Embracer and Fellowship Entertainment. The good stuff, like Lord of the Rings, will go with the latter, while the chaotic grab-bag of less popular stuff stays with Embracer.