Drip Footwear Trademark Heads to Auction as Liquidation Raises Questions Over Brand Structure and Ongoing Sales
StartUp Magazine | 25.11.2025 16:23
Drip Footwear (Pty) Ltd — once one of South Africa’s most influential township-born sneaker brands — is officially being liquidated, and its trademark will be sold in a major online auction at the end of November. Listed under Master’s Reference Number G1040/2024, the auction includes the Drip Footwear trademark as well as large volumes of stock pulled from Drip stores across the country. But as the liquidation proceeds, confusion has emerged around what exactly belongs to the liquidated entity, what Lekau Sehoana still owns, and why Drip-branded shoes are still being sold by him despite the official auction.
