Imbibe Magazine | 24.01.2026 00:37Priyanka Blah started writing about drinks as a way to document her own experiences tasting whiskies. Seeing a gap in the South Asian industry, she turned her focus from internal reflection to something broader. “There was no dedicated platform offering consumers a neutral, unbiased perspective on the drinks landscape,” says Blah, who felt content either skewed too trade or too consumer—nothing struck the right balance.
