Timeless by Design: The Business Lessons Behind Sadie + Jean’s Journey of Craftsmanship
StartUp Magazine | 21.07.2026 18:30
Timeless by Design: The Business Lessons Behind Sadie + Jean’s Journey of Craftsmanship. The strongest brands are often built on ideas that outlast trends. They focus on creating products that remain meaningful long after the excitement of a new collection has faded. That philosophy lies at the heart of Sadie + Jean, a proudly South African jewellery brand founded in 2019 by Ilana Jossel and Nikki van der Westhuizen.
