Tim Cook says Apple price increases are 'unavoidable' due to memory crunch

Engadget | 18.06.2026 05:18
In an interview with The Wall Street Journal, Apple's outgoing CEO all but confirmed that higher prices are on the way for the company's products. "Unfortunately, price increases are unavoidable," Tim Cook told the publication. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."
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