THE FUSE

Artificial intelligence (AI) is intertwined with our daily lives, from personal assistants on Apple Watches, iPhones, and tablets to chatbots offering customer service to drones increasingly changing the nature of war. Because AI manifests in technology, engineers tend to think about how many technical features can be included or added: more power, touch screens, and even more buttons. At the consumer level, insufficient thought may be given to insightfully understanding and simplifying the intuitive media psychology influence on AI technology use.