Engadget | 08.05.2026 22:00
Sony is partnering with Bandai Namco Holdings Inc. (the parent company of Bandai Namco Entertainment) on a "collaborative pilot initiative" focused on generative AI and its role in the future of video production. AI was a big theme in the company's latest earnings and corporate strategy presentation, with Sony President and CEO Hiroki Totoki describing the technology as an "amplifier of human imagination and a catalyst for new possibilities," while insisting that it won't replace artists or creators.
