This company could help bring Auracast to an iPhone near you

The Verge | 10.01.2026 05:56
One of the issues holding Auracast back from wider mainstream use is some companies’ lack of support for the Bluetooth technology — Apple being a prime example. With iOS having 58 percent of the market share in North America and nearly 28 percent worldwide, a decision by Apple to enable native Auracast support would potentially put millions of Auracast devices into the world with a firmware update. As of yet, Apple has made no comment on Auracast, and I’m not hopeful that we’ll get one anytime soon.