The Nikon ZR gets surprisingly close to a real RED camera (for a lot less money)

The Verge | 02.12.2025 20:30
If you shoot video professionally, there’s a good chance you’ve salivated over a RED camera at some point. RED has long been one of the top choices for big-budget productions, offering a combination of image quality and flexibility that’s unrivaled by most consumer cameras. They’re also wildly expensive, topping out at around $45,000 on the high-end, putting them far out of reach for most everyday projects. But now, Nikon is promising to take the most unique part of RED — the file format that powers its incredible imagery — and offer it at a fraction of the price.