Why are people obsessed with (and stealing) Pokémon cards again?
Stuff | 27.05.2026 15:11
In 1973, Japanese food company Calbee started attaching free collectable baseball player cards to its potato chip packets (and continues to do so today). It was mimicking a trend that had already taken off in tobacco markets in Japan and overseas. Baseball, Japan’s national sport, was an obvious choice for Calbee to attract consumers.
