Leading from the middle starts with believing in the middle

SmartBrief | 09.12.2025 00:33
When companies discuss culture change, they often begin at the top. Executives outline a new vision, launch a communications campaign and maybe bring in consultants to run workshops. But culture doesn’t change because someone gives a keynote. It changes when behaviors shift — consistently and visibly — across teams. And no one is more central to that shift than senior middle managers.