How Farmers Can Brand Citrus For Premium Export Markets In South Africa
Farmers Magazine | 09.12.2025 13:12South Africa is one of the world’s leading citrus exporters, with high-quality fruit reaching markets in Europe, Asia, and the Middle East. To increase profitability, farmers can focus on branding citrus for premium export markets. Strong branding enhances market recognition, builds consumer trust, and allows growers to command higher prices. By combining quality production with effective marketing, farmers can access high-value export opportunities.
