Amazon's AI chatbot Rufus drove sales on Black Friday | TechCrunch
TechCrunch | 01.12.2025 23:25
Amazon’s AI chatbot,Rufus, saw a surge of adoption on Black Friday, according to new data published over the weekend by market intelligence firm Sensor Tower. In the U.S., Amazon sessions that resulted in a purchase surged 100% on Black Friday compared with the trailing 30 days, while sessions that resulted in a purchase and didn’t include Rufus increased by only 20%.
