Purpose pays: How young entrepreneurs can build businesses with impact
Bizcommunity | 12.11.2025 22:08
Deloitte’s research found that purpose-driven firms achieve what it calls a “purpose premium” – a measurable advantage across six drivers of long-term value: brand and reputation, sales and innovation, capital access, operational efficiency, talent, and risk mitigation. High-purpose brands, for instance, recorded nearly a 20-percentage point premium in annualised shareholder returns compared to those with low purpose scores, and achieved faster market-value growth – sometimes up to four times faster.
