Apple says it may remove some apps from the App Store if they don’t attract users

TechCrunch | 09.06.2026 22:23
Apple is warning developers that some of their apps may not be able to call the App Store home forever. In its newly refreshed App Review Guidelines released this week, the tech giant said it may begin removing apps in certain well-established categories if they’re not “updated, improved, or attracting customers.” This marks a significant shift on Apple’s part, which earlier used to simply reject copycat apps or those in saturated categories.